Smarter. Brighter. Mightier.

Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that's twice as bright. And now you can choose a watch case and band combination that's carbon neutral.

The all-new S9 SiP | A powerful move forward.

Custom-made Apple silicon makes Apple Watch Series 9 more capable, intuitive and faster. The new dual-core CPU has 5.6 billion transistors - 60 per cent more than the S8 chip. A new four-core Neural Engine processes machine learning tasks up to two times faster. It enables a number of innovations, including a new gesture - double tap.

New gesture | Magic. At your fingertips.

Gestures make Apple Watch even easier to use at any time, especially when your hands are full. Just double tap your index finger and thumb together to answer a call, open a notification, play and pause music, and more.

Play and pause music while carrying groceries.

Answer a call while paddleboarding.

Stop a timer while baking a pie.

Reply to a message while walking the dog.

Check your Smart Stack while holding your toddler.

2x brighter display | A brilliant breakthrough.

The advanced display system in Series 9 boosts the maximum brightness up to 2,000 nits - double Series 8 - so it's easier to read in full sun. It's also better in low-light situations, like a cinema, because it dims to just 1 nit.

Siri-ously capable.

With Series 9, Siri requests processed on your device are faster and more secure. Plus, Siri dictation is up to 25 per cent more accurate.

Hey Siri, start a cycling workout

HomePod control. Watch takes the stage.

A second-generation Ultra Wideband chip enables new integration with HomePod. When music is playing, Apple Watch Series 9 opens the Now Playing screen to let you control it. If nothing is playing, the Smart Stack will offer media suggestions to play on HomePod.